Yourwebsite should deliver on all these critical points.
Anything new should be built to address the original goals, if it doesn't then the website is simply not going to be effective.What is effective?
The answer to “What is effective” can vary from client to client, and even within a single project. It could be a higher ecommerce conversion rate, or converting quality leads from the site into offline business.
We'll work together to understand what those goals are to make sure that your website has the best chance possible.
A site that is effective by being fast and efficient, will be impactful. The design of the website (and its content) should be sympathetic and relate to your users, this plays a key role in a website leaving a positive impression.How is it impactful?
Having a mental note in a user's head after they leave your site can help your users remember you, with a higher chance of return visits and realising the website’s goals.
Tied closely to websites being fast, efficient websites really drive a users overall impression of a website. It's well documented that web page speed greatly affects bounce rates, ecommerce conversion rates, and user experience.What drives efficiency?
The way a website is built is one of the biggest factors that affect overall page speed.
Poorly built websites that have not been carefully considered, serve unnecessary/bloated resources, incorrect image sizes, and various other factors all play a major role in a website being efficient.
Sustainable websites hold the trump card for efficiency and will often wipe the floor with sites that are not built with efficiency in mind, without having to have hosting that cost £000s per month.
Pre-generated (or static) websites will most often be quicker than a website that generates the page every time it is requested.Does fast mean feature-less?
Static websites don't mean that they are any less of a website though, and they are generally the best way to create a marketing/content/business website - they are even now more than capable as ecommerce websites.
These websites can be made in a variety of ways, with or without a content management system (CMS), and can be made available to users all around the world so it's really fast for everyone
Like a lot of things in life, you need to understand the value in something to be able to justify the cost.
A simple 1 page landing page website with simple company contact information might only cost £300-500 but other than being useful, it doesn’t really offer anything more to the user.
Increasing the number of pages to your site will help you create a story around your business to engage your users and potential customers, and also to create new marketing landing pages to really engage the user and entice them to get in touch - letting your website be a great sales tool.
Get in touch to find out more about pricing but as very rough guide, this could look like: